This campaign launched on February 1st and asks everyone to reconsider 1737 (and mental health help-seeking in
 general). It’s been a tough last year and many people who’ve never needed (or thought they needed) counsellor
 support before would now benefit from reaching out to 1737.
 
 
 This campaign will normalize reaching out for support and help people understand how 1737 is there to help
 them in mild to moderate mental health distress.
 
 
 The question is the understated, kiwi-ism of “Struggle Got Real?”
 
 
 The answer is 1737 (tahi whitu toru whitu).

Campaign

1737 ‘Struggle Got Real?’ campaign

Campaign Overview PDF

<img src='/campaign/struggle-got-real/radio-banner.jpg' />
 
 Relatable example ads running across MediaWorks’ network of 9 nationwide radio stations. Also radio personality adlibs normalising help-seeking and talking about reaching out to 1737.
 
 Here is one of the campaign’s radios ads you might hear in the coming weeks.
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 <figcaption>Sample radio ad:</figcaption>
 <audio controls="" src="/campaign/struggle-got-real/SGR-radio-ad-sample.mp3">
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 <code>audio</code> element.
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 </figure>

Radio Advertisement

<h2>You can share this campaign - help your whānau friends, business or organisation.</h2>
 
 These messages and this campaign could be really useful to people you know, employ, love, work with.
 
 
 Help spread the word about the ‘Struggle Got Real?’ campaign – and 1737’s free counsellor support.
 
 
 You can see and share the campaign Facebook posts directly from the <a href="https://www.facebook.com/1737NeedToTalk" target="_blank">1737 Facebook page</a>.
 
 
 Below are some campaign assets that you are encouraged to use and share within your community. (Right-click to
 download the files to your computer).
 
 <ul class="resource-list">
 <li><a href="/campaign/struggle-got-real/Struggle_got_real_A1_posters.pdf" download="" target="_blank" rel="noopener noreferrer">Ready to print posters (A1 size)</a></li>
 <li><a href="/campaign/struggle-got-real/Struggle_got_real_A3_posters.pdf" download="" target="_blank" rel="noopener noreferrer">Ready to print posters (A3 size)</a></li>
 <li><a href="/campaign/struggle-got-real/struggle-got-real-campaign-videos.zip" download="" target="_blank" rel="noopener noreferrer">Campaign videos</a></li>
 <li><a href="/campaign/struggle-got-real/struggle-got-real-campaign-images.zip" download="" target="_blank" rel="noopener noreferrer">Campaign images</a></li>
 <li><a href="/campaign/struggle-got-real/SGR_email_signature.png" download="" target="_blank" rel="noopener noreferrer">Email signature image</a></li>
 </ul>

Sharing this campaign

1737

1737 is a free service for New Zealanders feeling down, anxious, a bit overwhelmed or just need to chat to someone. You can call or text us for free 24/7.

Our "Struggle got Real?" Campaign

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